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What is Concierge Home Sales?

Concierge Home Sales is an innovative collaboration between real estate sales and home staging. It began as a conversation between two professionals, Irene Kerzner, an experienced Hammond Broker, and Heidi Wells, founder of Silk Purse Design Group, a successful home staging company. They realized that together they could offer prospective sellers a truly comprehensive market-to-move service at no additional cost.

Because every property listed by Irene includes staging by Silk Purse Design Group, we can take the burden of preparing your home for market off your hands, allowing you to focus on the bigger picture. We focus on the details that help the buyers see your home as well-maintained.

Stephanie & Adam, Newton, MA — “Our Concierge Home Sales team of Irene and Heidi Wells (Silk Purse Design Group) ensured our property sold for top dollar, bringing in more offers than we ever imagined. Their combined network of contractors enabled us to ready our place quickly and affordably and Heidi's incredible staging truly transformed the space. Heidi's eye for editing, rearranging, and reenergizing a home not only helped us sell our old place, but has also inspired us to put our own creative stamp on the new place. Who would have thought buying and selling a home could be so much fun?"

“It has been our pleasure to recommend Irene and Heidi to everyone we have met since who is thinking of buying or selling a home. They bring incredible knowledge, artistry, and value — a true dream team!”


What's included in the Basic Package and how much does it cost?

The Basic Package is no extra charge to you, the seller. It includes a walkthrough of your property and a comprehensive list of recommendations for staging and suggested upgrades. It also includes, free of charge, the time and talents of a Silk Purse staging professional to work with you to stage your home using your furniture and decor with the possible addition of items from Silk Purse Design's extensive inventory of home decor. These items are provided rent-free for up to three months.

Jenny, Brookline, MA — "I am so glad to have sold my home through Irene, Heidi (Silk Purse Design Group), and their team. They have done an amazing job and made everything as hassle-free as they can. Irene was so responsive, knowledgeable, and professional throughout the process. We received 10 offers after a weekend open house and the final price was $85,000 over our asking price, which was truly a surprise to us! I would definitely recommend them to anyone looking to sell their house."


What can I expect?

After our initial walkthrough, we will work with you to tailor a plan that works best for you — we will provide a price quote specific to your property that will include three tiers of pricing. Our goal is to simplify the process while maximizing the outcome and we will work with you to provide as little or as much help as you would like. Small changes really can make a big difference!

The Basic Package includes the items and services listed previously. This is free of charge.

The Basic Plus Package includes a styling assistant for 3-5 days (depending on the size of the project) and more of our decor. The addition of the assistant allows us to do more; such as bringing in more items from our warehouse inventory, spending more time in each room, and moving larger items of furniture within the house. This package typically costs between $1,000-1,500.

The Comprehensive Package includes unlimited access to the complete Silk Purse inventory of home decor, including furniture (we provide all our furnishings rent-free for up to 3 months). It includes additional assistants as needed. This package averages $2,500 and up, depending on the size and scope of the project, the amount of time and furnishings needed.

Eric & Amanda, Newton, MA — “The combination of sales and design is absolutely brilliant! So glad we had the opportunity to take advantage of this innovative service. Our home was staged beautifully and sold in a flurry of offers. We couldn’t be happier — thank you, Irene.”



What if I need other services?

We have a list of professionals we've worked with that we can recommend for additional needs. Some of those we use the most include local professionals for interior and exterior painting, housecleaning, window washing, landscaping/yard work, and carpentry. We are happy to get quotes, and schedule and oversee work being done. By simplifying the process we can manage the timeline of preparation so you don't need to worry about coordinating everything — and get your house to market in a timely manner.

Lori & Adam, Weston & Brookline, MA — “Irene and Concierge Home Sales are the best! Irene's calm demeanor and professional attitude, coupled with her deep knowledge of the market enabled us to sell my mother's home in record time, at a record price. We were working under some difficult circumstances and Irene and Heidi (Silk Purse Design Group) delivered on their promise that they would handle everything in order to make our experience easy — they did. I cannot recommend this team enough. Their care and knowledge and accessibility were invaluable! We've used Concierge Home Sales twice, there's no doubt we will use them again.”